Amazon Marketing Service
Boost Sales, Drive Traffic, and Dominate Online with Amazon Marketing Services and our Unique Strategy.
Ignite Growth for Your Business!
Reach millions of eager customers, Drive targeted traffic, Amplify visibility, and Dominate your market on Amazon by tapping into our expertise in Amazon Marketing Services
Amazon Advertising Solution
Amazon Sponsored Products
Pay only for clicks, enabling a cost-effective approach to drive relevant traffic, ultimately leading to increased conversions and business growth. Amazon Sponsored Products is a game-changing advertising solution that propels your products to the forefront.
Sponsored Brand Ads
Capture shoppers' attention at the top of search results, fostering brand recognition and driving valuable clicks that translate into higher sales and customer loyalty. Showcase your unique offerings with custom headlines, logo, and a selection of products.
Amazon Sponsored Display
Amazon Sponsored Display puts your products in front of the right audience, both on and off Amazon. Reach shoppers who have shown interest in similar products, driving them to your detail page. With flexible targeting options optimize the Ad & maximize conversion.
Amazon Branding Solution
A+ Content Manager
Create engaging, informative narratives using enhanced images and text to captivate shoppers. Differentiate your brand, boost customer trust, and increase conversions, all while delivering a premium shopping experience that sets your products apart from others.
Amazon Store Creation
Build your brand's unique identity on Amazon with Store Creation. Showcase your products and connect with customers through a beautifully designed storefront. Increase brand loyalty, and create a lasting impression that takes your online presence to the next level.
Brand Story
Craft a compelling Brand Story to resonate with customers. Share the of brand, passion that drives it, and the value it brings to lives. Create an emotional connect, build trust, and differentiate your products, turning casual shoppers into loyal brand advocates.
Promotional Strategies
Deals
Leverage limited-time promotions, discounts, and lightning deals to drive sales, increase product visibility, and earn coveted 'Deal' badges that catch shoppers' attention. Make use of Best Deals & Lightning Deals more effectively during peak days or weeks Eg. (Black Friday & Cyber Monday)
Coupons/Promotions
Clip virtual coupons to enjoy discounts on a variety of products, from everyday essentials to top brands. Provide Percentage Off or Buy One Get One Promotions to stand out from the competition and increase your e-commerce sales
Prime Exclusive Discount
Provide Prime Exclusive discounts as Amount off or Percentage off to Prime Members on Amazon. Create the best customer experience and display discounts on the featured offer detail page for Amazon Prime Members. There is no fee to offer a Prime Exclusive Discount.
Amazon Marketing Service in Detail
Sponsored Products promote individual products within Amazon search results and on product detail pages
Basic Terminology
Targeting
You can choose to target ads based on Keywords, Product ASIN, and Categories (Depends on Ad Type).
Search terms vs. Targets
“Search Terms” are queries that customers type into a search engine. “Target” refers to what you bid on in your ad campaigns.
Keyword Match Types
Serves a distinct purpose in your advertising strategy with a degree of match between Keyword & Customer search terms. There are 3 match types available (Broad, Phrase, and Exact), all with varying degrees of precision.
Campaign types
There are automatic and manual campaigns. On the Automatic campaign, Amazon runs your ads for you, and On the Manual campaign you choose the targets you wish your ad to be displayed for.
Dynamic Bidding
You can choose to set up fixed bids or allow Amazon to adjust your bid in real-time based on conversions (“Bid Down” or “Bid Up and Down).
Adjust Bids by Placement
Apply a percentage increase (up to 900%) to your default bid as “Top of Search” or “Product Page” on all bids in your campaign. Your Bids change further based on these strategies.
Obtain the top spot above Amazon search results with the ability to send shoppers to their Amazon Stores page or a custom landing page on Amazon using Sponsored Brands.
Basic Terminologies
Targeting
You can choose to target ads based on Keywords, Product ASIN, and Categories.
Bidding
Amazon automatically optimizes bids for placement or you can manually set up custom bid placements by increasing or decreasing adjustments.
Ad Formats
Product Collection: Promote multiple products from a landing page of your choice
Store Spotlight: Drive traffic to your store page
Video: Drive traffic to the store or detail page using videos
Landing Page
The landing page is where shoppers are directed after they interact with your ad.
Sponsored Display enables you to reach relevant audiences browsing both on and off Amazon.
Basic Terminology
Targeting
You can target to choose your ads based on Product ASIN, Category, and Views Remarketing.
– Contextual Targeting: Choose Products and categories
– Audiences: Reach audiences based on product detail page views or purchases, or use our prebuilt audience segments
Ad format
Ads can be set as Images or Videos. Usually, Banner ads send shoppers to Amazon product detail pages.
Bidding
Bidding optimization strategy based on:
– Optimize for Reach
– Optimize for Page Visit
– Optimize for Conversion
Audience - Targeting
Amazon Audiences: Reach audiences using Amazon provided prebuild segments
Views remarketing: Reach the audience who viewed the product detail page matching a few criteria
Purchases remarketing: Reach the audience who purchased products matching few criteria
A+ Content enables brand owners to showcase their products effectively with SEO-rich content, Lifestyle/Infographic Images, and Videos. Present features with technical Specs, comparative product info, and content with images, videos or product setup.
Few of our Creations
Amazon Store is basically your custom-branded website on Amazon that allows brand-registered sellers to showcase their branded products. Increase brand awareness, provide ease to navigating interface for buyers, easy to design, and drive traffic.
Few of Our Creations
As a Brand Registered seller on Amazon, you can make use of features that enable you to differentiate yourself from other competitors. Create a visually appealing Brand story by showcasing the product catalog, Highlight your USP, and increase brand awareness.
Few of Our Creations
Add videos to your product detail page using A+ Detail pages, Enhanced Brand Content, or Ask customers to leave video reviews. The EBC videos are available only for brand-registered sellers and it created an opportunity to create traffic & increase conversion rates.
How to Create EBC Videos
Amazon Deals are promotional offers where items can be featured for a limited number of hours (4 to 12 hours determined by Amazon) or days. If sellers satisfy a few eligibility criteria from Amazon, their ASINs can be featured on the “Today Deals” page on Amazon.
Amazon Deal Options
A Lightning Deal is a promotion in which a limited number of discounts are offered on an item for a short period.
7-Day Deals – “Limited Time Deals” where these time-based deals are listed on Amazon’s Deals pages for up to 7 days
It is a Prime Exclusive deal or Black Friday and Cyber Monday Deal. Where deal starts & Ends on those particular day
Promote your business by offering your customers a discount on your product. By choosing Coupons you can provide a Percentage off or an Amount off discount.
Increase your sales by providing promotions on your product ASINs. Promotions can be a “Percentage off” or a “Buy 1 Get 1” offer. Stand out from your competitors and boost sales.
Make Prime Day and Prime customers more advantaged for your business by providing exclusive offers on your product.
Mentioned Guidelines for “Prime Exclusive deal” below:
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Amazon Marketing Service Queries
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